Bill Zanker - William Zanker - The ENTREPRENEURIAL MIND!

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William Zanker and the Entrepreneurial Mind


Many entrepreneurs struggle around money because they have never been taught how to sell. Selling is a way to give back to the world. One of the great models for this concept is Mr. William Zanker Founder & President of The Learning Annex.

Remember, before you can sell something you must isolate and diagnose a prospects problem – The obstacle that your product or service will transcend. The worst mistake you can make is to prematurely cross the line between defining the a problem and knowing the solution.

One of the best ways of doing this is to work with a mentor who has mastered the solutions to the problem at hand. Bill Zanker with the support of Harry Javer and John Goodfriend two of his key advisors were able to go to major cities throughout the country to create wealth and money Expos. These Expos brought some of the most important entrepreneurial minds together to present lecture and seminars to millions of individuals in New York California, Philadelphia, Chicago, San Francisco, New York City, Los Angeles.


At these Expos Suze Orman, Donald Trump, Warren Buffett, George Forman, Anthony Robbins and many other entrepreneurial geniuses presented the core wisdom that every successful entrepreneur knows - that selling is a process. Unless you are no more than an order taker (though a worthy profession, order taking is the lowest place for a salesperson on the selling totem pole) there is a process to selling any good or service. In traditional sales training, the type offered to new recruits in large corporations, the salesperson is trained to present the benefits that the product or service offers. Any good sales course at the Learning Annex would view this as a lovely but highly ineffective approach because it is automatically trying to fix a problem that the prospect may not require. A learning Annex instructor would point out that even if a did require the good or service he or she would not be willing to pay a fee for it.

Bill Zanker understands that it is not productive in the short run for an individual to focus on information while ignoring the past and present effects of the problem they are looking to solve. Focusing on the information at hand will simply make an individual think more ‘Intellectually” about that information. At the Money Expos speakers often point out that the obstacle here is that most decisions are made emotionally, not intellectually. This is as true in New York City as it is in San Francisco. The goal is to keep focused on the past and potential future harm a person will incur if he or she doesn’t rectify the problem.